‘Reducetarians’ are committed to eating less meat and dairy and fewer eggs — following their own hearts and individual motivations.
Humans
With a focus on more fruits and veggies, reducetarians live longer, healthier and happier lives!
Environment
Industrial animal agriculture is one of the leading causes of climate change, biodiversity loss, and deforestation.
Animals
Eating less meat and dairy and fewer eggs spares animals from a lifetime of suffering on factory farms.
We’re all motivated differently, but we share one common goal – a more sustainable, healthy and compassionate world. Choose how you’d like to get involved.
Join us for the 7th-Annual
Reducetarian Summit
October 24 - 26, 2025 | Atlanta, GA
This three-day conference brings together perspectives and technologies from all corners of the world as we explore how to reduce societal consumption of animal products.
Lend a Hand
Help us to mitigate the warming of our planet, prevent biodiversity loss, decrease the risks of non-communicable diseases and save animals.
Get Resources
Learn how to the simple act of cutting 10% (or more) of animal products from your diet can transform your life, the welfare of animals and our planet’s health.
Make a Commitment
Pledge to eat fewer animal products for 30 days – share your progress on social media. Let us support you in your journey to better health, a more sustainable planet and happier animals.
“The Reducetarian Summit is my favorite event of the year! It’s an eclectic mix of high-caliber individuals who are motivated to advance our shared mission. I benefit from participating and I know others will too. I commend the team for organizing it!”
– Amanda Rolat
CEO and Founder of Bramble Pets
“Reducetarian Foundation plays an integral role in bringing positive media coverage to the cultivated meat space. We received great feedback on the Forbes article in which we were featured. Given the team’s impressive output, I expect it’ll be one of many.”
– Didier Toubia
Co-Founder and CEO of Aleph Farms
“I’m grateful for the Reducetarian Foundation! Brian and his team generously introduced our company to a bunch of investors in the plant-based meat space. We are on track to accelerate our growth even further thanks in part to this support.”
– Min Keum Chae
CEO of Zikooin
DOCUMENTARY OUT NOW!
The evidence for the benefits of transitioning to a plant-based diet is overwhelming, but how can we continue to make a compelling argument to people who have been historically resistant? Leader of the Reducetarian movement, Brian Kateman explores this issue through the lens of his own personal decision to reduce eating meat. Grappling with how to sort through conflicting advice, Brian seeks a practical path forward.
A Platform for Education and Research
The Reducetarian Foundation is a vehicle for spreading the personal, environmental, and animal welfare benefits of eating fewer animal products. We also build capacity for a larger, stronger, more diverse movement.
The Future of Meat
TEDx: Ending the Battle Between Vegans, Vegetarians and Everyone Else
Happy Hangman
As seen on
